As we near Holy Week, I know the assertion that every Christian book is about Easter won’t change anything in publishing. The seasonal best-seller lists, bookseller promotions, online keyword searches, and publishers require marketing hooks to advertise. But let’s face it: All Christian books are really about Easter Sunday morning. Christian books all have a key pivot point of their message in the resurrection of Jesus Christ.
Christmas books, where Jesus joined human history as Emmanuel, are just Easter prequels. But for marketing’s sake, we call them Christmas books.
Read it all here: Every Christian Book Is About Easter
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